75% of consumers judge the credibility and trustworthiness of your business from your website’s design.
Today’s web visitors are sharper and more judgmental than ever. And, they’re only growing more so, as the generations who have grown up with internet access take on a larger and larger percentage of the population.
As a digital medium, web design is far more subject to shifts in technology than its traditional print forbearers. But we’re now 18 years into the new millennium, so that’s no surprise, is it? What is surprising is the way web designers have continued to cope with increasing technical challenges and still manage to create sites that are user-friendly, clear and innovative, consistent with the corporate style, adaptable to every conceivable device and just plain beautiful all at once.
Here are our 7 modern website design trends you should know about in 2019.
- Strong User Interface/User Experience design
- Plenty of white space
- Custom graphics and illustrations
- Bright, bold colors and gradients
- Mobile design integration
- Integrated video
- Dynamic scrolling design
Strong User Interface/User Experience design
People are web-savvier than ever before. Today’s web users expect a flawless online experience from start to finish. And failure to meet that expectation can spell serious trouble for your business. Imagine you visit a website and try to make a purchase. But, you have a hard time finding the item you’re looking for. And, the check-out process is confusing. Would you stick through to the end? Or would you bail out because of you’re frustrated and you don’t want to give your money to that business anymore? If you’re honest, you’d probably bail. And you’re not alone. A recent study from Forrester Research reveals that competent UI design could increase your web conversions by up to 200%. According to the study, a strong user experience can increase conversion rates up to 400%. This means that poor UI/UX is turning away a lot of potential sales. And, if that confusing, frustrating website is yours you may not even realize how many solid leads are leaving as a result of poor UI. Chances are good that if a consumer couldn’t be bothered to finish the purchase they intended to make, that they’re not reaching out to tell you why. That’s why user interface and user experience design are going to trump pretty design for its own sake in 2019.
Plenty of white space
A clean design is in and visual clutter is out. The reason is simple: designs with plenty of white space are easier to read and navigate. Leaving lots of white space also makes it easier to direct focus to the most important elements on the page. White space is the portion of a page that is left empty. Technically, it doesn’t even have to be white it just needs to be devoid of copy, graphics or photos. This trend of embracing white space is not new. But, with the continued push to create a better user experience and stronger conversions, white space will become even more important in 2019. Imagine walking into a house. Each room is overflowing with high-end furniture, expensive knick-knacks, and racks of couture fashion. Can you enjoy those beautiful, high-end items amidst the chaos? Now, imagine walking into a home with wide open spaces, and warm, inviting light home with several tasteful pieces of furniture, and a few hand-selected knick-knacks on display. More inviting, yes? The days of over-crowded websites have passed. Packing too many graphic elements or too much information into one small space (no matter how much value they offer) dates your website and makes it less functional. As we head into 2019, we anticipate a continued trend toward designs that feature lots of white space.
Custom graphic design and illustrations
If you want to stand out in a crowded marketplace, you must visually distinguish your website from the competition.
You cant do this if you use generic website templates.
Web templates have improved over the years they’re now more customizable than ever before.
But, they are still templates. And that means that thousands of other websites will use that very same design.
Your business cant risk being lost in the crowd or confused for a competitor.
In 2019, the trend for customized web design will intensify as businesses look to differentiate from the competition.
This year, more businesses will embrace a unique, cohesively branded web presence. And, custom design and illustrations are great tools for achieving that goal.
Bright, bold colors and gradients
Bright colors are naturally at home on the web.
Computer screens can deliver vibrant, saturated color more easily than printed media ever could.
And, color is one of the most powerful visual communication tools available.
Choosing the right colors for a website can make the difference between engaged viewers (and conversions!) or nasty high bounce rates.
Not to mention that brands are fighting to differentiate themselves from the competition bold color choices help them to do that.
We would be remiss if we failed to mention gradients. Gradients seem to go hand-in-hand with the bright colors we see on the web.
In fact, the web design world has been calling gradients a trend for so long, that they’re more of a standard than a trend.
Modern screen technology is masterful at executing the color blending that is necessary to make gradients look fantastic. But, that’s not why gradients are so popular in design.
Gradients provide subtle visual interest without being too busy. That’s what makes them so great for lending an air of dynamism to a design without overwhelming the important stuff. Gradients don’t compete with text.
And, as long as you make wise color choices, they won’t compete with other graphics, either.
When used skillfully, gradients can help draw the viewers focus to the most important information or calls to action on your website.
You’ll see bright colors and gradients going strong in 2019.
Stronger mobile integration with responsive design and apps
Starting in 2016, more users access the internet from their mobile devices than from their laptops or PCs.
Mobile devices are the most popular way to access the internet and your web design needs to support mobile users.
According to research by Comscore, mobile users spend more than double the minutes online than desktop users.
Need another reason to go responsive?
Consider how people search for something.
According to Google, over 48% of all users started their search for something on a mobile device. Every business needs to optimize their website for mobile devices.
Failure to provide a strong mobile user experience will turn prospective customers away.
Responsive web design adapts to the size and shape of the device screen used to view your site. Well-executed responsive design provides a great user experience for everyone who visits your website. In fact, responsive design has become so pervasive that smart businesses are even designing responsive logos to accommodate different screen sizes!
If your website is not currently responsive, then 2019 should be the year that changes that.
Have you ever found yourself watching a random video on the internet just because it started auto-playing?
Come on. You know you have.
You probably spent a good minute or two watching the shoe swap out on the clip from Nike’s homepage above. (No judgment.)
People love the video.
Video can capture our attention like no other form of media.
But not only that, video can help to boost your SEO ratings.
Google measures how much time viewers spend on your web page to help determine its value. The more time spent, the better the rating.
Videos encourage people to stick around and spend more time on your website.
And, that’s why the video has become a strategic web design element.
Initially, web designers inserted welcome videos above the fold to encourage viewers to engage.
Today, designers use carefully curated short videos or animations asintegrated design elements. These include video headers at the top of websites and animated characters demonstrating the product as part of the how-to page.
These little, unexpected video elements surprise, delight and engage viewers, creating an enjoyable user experience for them and higher SEO results for your business.
First scrolling was in. Websites were laid out with fewer, longer, text-dense pages. Then scrolling was out. Websites were designed to keep pages short with the most important information above the fold. In 2019, scrolling is coming back strong. It turns out that users are willing to scroll if a webpage is well-designed and engaging. The newest iteration of scrolling design is intentional, draws focus where it is needed, and engages the viewer. Dynamic scrolling design is a new-ish kid in town. And, we expect to see this trend really come into its own in 2019.
In practice, dynamic scrolling involves designing your website in a way that makes it obvious that there is more for the viewer to see below the edge of the screen. This can include diagonal graphics that draw the eye downward, visually cutting off a familiar shape so that you feel compelled to scroll down to see the completed shape or, even revealing hidden visual elements and copy behind moving scrolling graphics.
The result is that there is always a graphic element tantalizingly just out of view propelling users to scroll down and explore.