Yesterday I talked about ‘Ethos’ i.e. your credentials. Today, I’ll explain ‘Pathos’ & ‘Logos’.
‘Pathos’ represents the needs or the expectations of your audience. What does your audience need from you? If your communications satisfies this need, you are a good communicator/speaker.
You must know the audience profile in order to establish their requirements. Age group, Gender, qualification, profession, general likes and dislikes. These all comprise the profile. Having understood the audience, it is easy to frame a suitable talk. When you are communicating to an individual, you have to put yourself in his/her shoes in order to define the needs.
Lastly, it is ‘logos’. ‘Logos’ refers to your ability to be convincing. Your ability to influence people. You can do this with the following in mind.
You must choose your words with discretion.
Use simple language.
Modulate your speech to hold attention of listener/listeners.
Speak to express and not impress.
Develop your own natural style. Don’t copy anyone.