In order that we appreciate that innovation depends on creativity and imagination, its necessary to understand all these three terms-Innovation, Creativity & Imagination. Often times, because of lack of proper definition of the words we get confused about these three important qualities of which are responsible for human progress. I will deal with these three as below:
“Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a literary work, or a painting).”
Lets first get a clear understanding of this commonly used word. Simply put creativity is thinking about new avenues and new possibilities. It is thinking out of the box. Contrary to what we may believe creativity does not come out of the blue. It is the deliberate working of the right brain which transcends logic which in turn churns out new ideas to solve old problems. All innovation is possible only when creativity is invoked.
It is often heard that creativity is original thinking and that it is the brain child of a genius who has used his imagination to create something new. Creativity in fact, is the art of generating new possibilities and new ways to do things.
The following are the 7 steps which are helpful in understanding and promoting creativity. Subsequently Innovation is the ability to give shape to a creative idea in order to achieve a desired result.
1.Firstly a manager must identify the problem for which he/she is finding a creative solution. Its a good idea to lay down the details as to why the problem exists and persists. The need to find a solution also should be articulated. The manager also needs to clarify his vision of the solution.
2. Once the vision is clear and the problem stated, all the possibilities need to be laid out. Any problem can have many facets. The same can be resolved in various ways. The best thing would be to note down all the possible solutions.
3. Next, a strategic alternative needs to be created. The third step is to work out the strategy to achieve the desired results on the aforesaid alternatives. This exercise will bring to light the difficulties for each alternative. These have to be carefully examined to find out which ones are most suitable.
4. The most suitable alternatives need to be contemplated carefully. The difficulties involved in resolving the issues should be noted down. What would the tentative procedure be to remedy these difficulties may also put down? At this stage one may select the best alternative.
5. The 5thstep for nurturing creativity is to find out break through projects. In this step we have to work in detail the plan of action for achieving the objective. The entire structure of the project needs to be created. Meticulous examination of the steps and the structure will guide us on how to proceed. The plan must be executed closely and effectively. Execution is very important. It needs to be remembered that an excellent implementation of a reasonably good plan is better than not so good execution of an excellent plan. Thus no doubt the plan is important the feasibility and the correct execution are even more important.
6. Work out and write down all the details that may be required while implementing the plan. Creativity teaches us to be always proactive. It is therefore reckoned as deep thinking on every small detail. In the process sometimes new ideas come faster and other times they will not. In either case creativity is at work.
a. The process of creative thinking should continue. It should become a part of the culture of the organization. Creative work climate requires:
b. A manager should not hesitate to implement feasible looking ideas.
c. Failure should be treated not as failures as this may actually show that people are actually trying and applying their mind.
d. Every failure concludes with a lesson. This lesson must be learned and the learning should be imbibed. And the process of creativity in the organization must go on.
“Imagination is the ability to produce images, ideas and sensations in the mind without any immediate input of the senses (such as seeing or hearing). It is also described as the forming of experiences in the mind, which can be recreations of past experiences such as vivid memories with imagined changes or that they are completely invented. Imagination helps make knowledge applicable in solving problems and is fundamental to integrating experience and the learning process. A basic training for imagination is listening to storytelling (narrative), in which the exactness of the chosen words is the fundamental factor to “evoke worlds”.”
Imagination triggers creativity
Some of the most influential and innovative creations have come from the simple act of imagining something bigger, easier, or more beautiful. Scientists and creative artists have an amazing gift for thinking outside the box and allowing their imaginations the freedom to grow and evolve their thoughts, many of which have created products that have changed the way we live entirely. Without this creative power we may never have had the internet, smartphones, airplanes, and other amazing technology we rely on every day. Simply put, imagination is the key ingredient to expansion and the advancement of our world.
“Innovation can be simply defined as a “new idea, creative thoughts, and new imaginations in form of device or method”. However, innovation is often also viewed as the application of better solutions that meet new requirements, needs which are not articulated, or existing market needs. Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments and society. The term “innovation” can be defined as something original and more effective and, as a consequence, new, that “breaks into” the market or society. Innovation is related to, but not the same as, invention, as innovation is more apt to involve the practical implementation of an invention (i.e. new/improved ability) to make a meaningful impact in the market or society, and not all innovations require an invention.”
The process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products. In business, innovation often results when ideas are applied by the company in order to further satisfy the needs and expectations of the customers.
Thanks for reading!