Social media as it is commonly known is the virtual platform where lots of people are found at the one place. Think of a busy railway platform or an airport waiting lounge for that matter. Lots of people gather there waiting for their train or flight. Availability at one place of a class of people who travel either by train or by flight is an opportunity. It is for the media specialist to use this opportunity. To use the opportunity to say something, to communicate to the gathering. The opportunity can be used to influence people, to enable them to know about the products an advertiser wants to sell. There comes the media man who is the go between. And we see lots of hoardings, glow signs etc. at this places.
Both these places – the airport and the railway station have some limitations. The number of people found together on these sides will be limited. So there can be limited opportunity to influence the gatherings. There are two types of gatherings – those who travel by train and those who travel by air. Depending on the advertiser’s product profile outdoor media can be sold to the specific advertiser. Prospective users profile gets defined.
Now, let us look at the virtual platforms or the social media. There are no limits. No limit of space, the town / city or country, and no limit of cast, creed or race. Yet visitors to these virtual places can be grouped. By their likes and dislikes, by their age, by their educational aspirations, professions, hobbies etc. Because the virtual space has no limits the social media is growing exponentially. The growth of the social media is its growing power. So its no wonder that Facebook bought What’s App at an astronomically high price.
Now, with the hand held devices its accelerated development and pervasive nature is its natural attribute. So be prepared to spend more time on social media.
Thanks for reading,