Any particular product that comes into the market. The product must always solve some important problems; some problems which always the consumers have been facing. There are so many examples in any common household: for example, the Washing Machine solves the problem of manually washing of the clothes. In the kitchen also the food processor makes many strenuous tasks very easy, which earlier was a really very difficult task. While there is no doubt that the particular product must look nice, it must also add to the appeal. However if there is a very beautiful product that is not at all functional, then the product is just a waste.
The particular product must be very reliable. It should not at all crash unexpectedly. It must give the service to the customer to the very extent that is promised by the seller / producer.
Next, the particular product must be very easily used. Any new product which is very complicated and is difficult to use can never be popular even if it has many new and special features. The ease of the consumer should be the number one priority of the producer who Is introducing the new product in the market. Neilson created a usability module. He defined the term usability as to be efficient, easily learning ability of the product’s use; the product must give satisfaction to the consumer, the errors of the product must be minimum if not totally avoided and it must be a very memorable experience for the consumer to use the product.
The next important point is that the product must give a lot of pleasure to its owner. When the emotional stimuli is actually built, with a sense of serious trust, the customer will always be happy and feel delighted. This is one of the most important factors of making the product very successful.
Finally there should be a need for that new product. In other the product should be very desirable. In other words. If the product must fulfill all of the above requirements , then it will surely find favor with the customers and will fly out of the shelves with ease.
Blog is written BY Vikram Kakri.
