How to Launch a Newsletter.

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How to Launch a Newsletter: A Comprehensive Guide

Starting a newsletter is an excellent way to build a community, share valuable content, and establish authority in your niche. Whether you’re an individual, a business, or a creative professional, a newsletter can help you connect with your audience on a deeper level. Here’s a step-by-step guide to help you launch your newsletter successfully.

1. Define Your Purpose and Goals

Before creating your newsletter, clarify why you want to start it and what you aim to achieve. Ask yourself:

What is the purpose of this newsletter? (e.g., educate, entertain, inform, or promote)
Who is my target audience?
What topics will I cover?
What outcomes do I want? (e.g., increased engagement, brand awareness, or conversions)
For instance, if you are writing a newsletter on self-improvement and growth, your purpose might be to inspire readers to take actionable steps toward personal development.

2. Choose Your Niche

Your niche should align with your expertise and passion. A focused niche helps attract a dedicated audience. Examples include:

Health and wellness
Technology trends
Financial planning
Self-improvement
A well-defined niche ensures your content remains relevant and valuable to your subscribers.

3. Decide on the Format and Frequency

Determine how often you will send your newsletter (weekly, bi-weekly, or monthly) and its structure. A typical format might include:

A personalized introduction
The main content (articles, tips, or stories)
Links to additional resources
A call-to-action (CTA)
Consistency in frequency and format builds trust with your readers.

4. Select a Newsletter Platform

Choose a reliable platform to create and distribute your newsletter. Popular options include:

Substack: Ideal for content creators looking to monetize their newsletters.
Mailchimp: Great for businesses with advanced automation and analytics.
ConvertKit: Tailored for creators with built-in features like landing pages.
Evaluate platforms based on features, pricing, and ease of use.

5. Create a Content Plan

Outline the type of content you want to include in your newsletters. This could be:

Original articles or blog posts
Curated links to relevant resources
Tips, tricks, and hacks
Case studies or success stories
Plan your content at least a month in advance to maintain consistency and reduce last-minute stress.

6. Build an Email List

Your email list is the backbone of your newsletter. Here are strategies to grow it:

Create a sign-up form: Place it on your website or blog.
Offer incentives: Provide free resources (e.g., eBooks or guides) in exchange for email subscriptions.
Leverage social media: Promote your newsletter on platforms like Twitter, LinkedIn, and Instagram.
Collaborate: Partner with other creators or businesses to reach a broader audience.
Ensure your sign-up process complies with email marketing laws like GDPR and CAN-SPAM.

7. Design Your Newsletter

A visually appealing newsletter can increase engagement. Keep these design principles in mind:

Use a clean and professional layout.
Incorporate your brand colors, logo, and fonts.
Optimize for mobile devices.
Include clear headings and subheadings.
Many platforms offer templates, or you can design a custom template to reflect your style.

8. Craft Engaging Content

The success of your newsletter hinges on the quality of your content. Keep these tips in mind:

Be concise: Respect your readers’ time.
Add value: Ensure your content is relevant and actionable.
Use storytelling: Share relatable stories to captivate your audience.
Include visuals: Use images, charts, or infographics to break up text and maintain interest.
End with a CTA: Encourage readers to take the next step (e.g., visit your website, reply to your email, or share the newsletter).

9. Test and Optimize

Before launching your newsletter, send a test email to yourself or a small group to check:

Formatting and layout
Links and CTAs
Grammar and spelling
Load time on mobile devices
Gather feedback and make adjustments before the final send.

10. Promote Your Newsletter

Once your newsletter is ready, spread the word:

Social media: Post teasers and updates about your newsletter.
Website banners: Add a prominent sign-up call-to-action on your homepage.
Guest posts: Write articles on related topics for other blogs, including a link to your newsletter.
Networking: Share your newsletter in forums or online communities relevant to your niche.

11. Analyze Performance

After launching, monitor key performance metrics to gauge success:

Open rate: Percentage of subscribers who open your email.
Click-through rate (CTR): Percentage of readers who click on links.
Unsubscribe rate: Helps identify content or frequency issues.
Use these insights to refine your content and strategies.

12. Engage with Your Audience

Building a loyal readership involves two-way communication. Encourage engagement by:

Asking for feedback or topic suggestions.
Hosting Q&A sessions.
Highlighting subscriber stories or achievements.
Responding promptly to replies or queries.

13. Monetize Your Newsletter (Optional)

If monetization is your goal, consider these strategies:

Sponsored content: Collaborate with brands for paid promotions.
Affiliate marketing: Include affiliate links to relevant products or services.
Paid subscriptions: Offer premium content for a subscription fee.
Ensure any monetization efforts align with your brand and provide value to your audience.

14. Stay Consistent and Adapt

Consistency is key to building trust and maintaining interest. However, be flexible and adapt based on:

Reader feedback

Industry trends

Your evolving goals

Conclusion

Launching a newsletter is a rewarding endeavor that requires careful planning, engaging content, and consistent effort. By following these steps, you can create a newsletter that resonates with your audience, fosters a strong community, and achieves your objectives. Remember, success doesn’t happen overnight, but with dedication and persistence, your newsletter can become a valuable asset in your personal or professional journey.


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https://www.linkedin.com/in/satish-kakri-executive-coach-author-17224417


Thanks for Reading.

Communication is a double edged sword; which is your edge?

What is communication? How can we define it? First of all let’s understand it’s origin and it’s meaning. Communication is derived from the Latin word “communis” meaning to share something or hold in common. Communication can be defined in following ways:

Communication is the process of exchanging information, ideas, thoughts, speech, signals, writing or behaviour.  First, let’s try to answer the most pertinent management question. What is important in motivating people, forming a successful team, getting all your work done? Answer is simple. Successful communication skills! It demands efforts, it needs motivation.  Motivational speaker, Tony Robin stated that for effective communication we must realise that we are all different in the way we perceiveg. So we must respect each other’s perspective, then only we would lead to a successful communication.

Arguing is not communication. It is noise. But responding without understanding is also not communication. We all have our own choice to say yes or no. That choice is the medium of communication. If you express that answer politely then only you can have an effective communication. “You should know how to present your point in front of others. There should be no chance of confusion with you.”

Winston Churchill said “it is the ability to tell someone to go to hell in such a way that they look forward to the trip”. If you qualify telling even rude words in such a way that they turn to as good words for the listener than you are the master of communication. This is how communication impacts the world.

In today’s fast going world one needs to understand the importance of connecting with others and the ways to do so. Most of us take the meaning of word communication as verbal conversation. Does it mean only verbal communication?  No, it’s half the statement. Communication can be verbal, nonverbal or the body language. It simply states that in today’s world what is said is important but what is not said is equally important, Even the hidden objective is taken into consideration.  Communication skills are of more importance than anything else, as it holds the personality of a person.  As the old saying says that there is a large difference in the word ‘having something to say and having to say something’. They look similar but meaning of both is different.

Content, being the king in communication, plays a major role in changing the whole personality. Here again who takes the hold of audience or the listeners? More patient the audience more is your benefit. But understanding audience is critical. They can understand even what you have not spoken. You might be thinking what is the difference? Difference is as clear. The one who understands what you have not spoken is living in the present. He is there with his mind and soul in what you are doing. Your communication skills including verbal, nonverbal and your body language play a vital role here. So if the listener is impressed by your communication skills then only he will be active in the process and further interaction or communication is possible.

It’s not one way process. It is open and two way path. It can be either the speaker affects the listeners by asking questions, seeing to his body language or understanding him/her, can be the other way round also. Again a question arises on the lifestyle which you are living. Are you satisfied with it? Is your concentration level upto the mark to meet the present day requirement? Or you are still in some dreams while a lecture or another topic has started?

Today’s requirement demands near 100% accuracy and concentration for a wonderful and beneficial communication. The famous Management Consultant, Peter Drucker has stated that most important thing in communication does, understand what is not said. Observing this way, you can understand the full concept of what is being spoken. Hence communication is not defined by its effectiveness but   the response of effectiveness. Audience plays a major role no matter it is one or many. Until and unless communication serves the purpose of the listeners, it is of no use. A well said quote will completely set your minds to it. “Communication is dream more – compare less, listen more – talk less, love more – argue less, hope more – fear less, relax more – worry less, believe more – complain less, play more – work less.”

These quotes can be taken as the steps to a successful communication. Author of the book ‘Seven Habits of Highly Effective People’, Stephen Covey has well said that often people have character strength but they lack communication skills. And that affects the quality of relationships. Generation gap is the best example to support the above statement.

Communication must not be complicated. It may not use very extensive vocabulary, it may be as simple but as clear as possible. If ideas are not drawn into action, they just turn to be simple paper work. Only with the help of communication skills ideas can turn the dreams to a reality.

4 Intriguing Possibilities of Communications 

Let’s examine four possible combinations of speaking & listening. This will enable us to understand what communication can do to our lives and to our organisations.

Possibility 1.Effective speaking but poor listening. If this is the leader’s characteristics the results could be as under:

It will increase your focus. You may have generated good followers & good soldiers. But the potential leaders will leave. There will be practically no innovation. Stress level will increase.

Possibility 2.Effective speaking and active listening. That is the perfect combination for the leader. The focus of the leader and of the organisation will remain in the forefront. Things will happen fast. Loyalty of employees will increase. Appreciation of mind and ability to enjoy the work will bring in more breakthroughs, more innovations. People will collaborate with each other and also compete with each other. The best will blossom with the leader’s effective speech and active listening. An atmosphere of sustainable leadership will prevail.

Possibility 3: Poor speaking but active listening. It will amount to lack of focus. Also, waste of time & money. There will be thrust on management by committees. People might get an impression that anything goes.

Meanwhile active listening will also result in the positives. The employees will become more self-expressed. Application of mind by them will increase. There would be greater innovation.

Possibility 4: Poor speaking and poor listening. It will be nothing but a slow death of the enterprise. The death of textile mills in Mumbai & Ahmadabad can be attributed to this syndrome. Misunderstanding and conflicts will rule. Opportunities will be missed. There would be high rate of attrition. Isolation will result in fragmentation, and finally extinction.

Just perusing the above possibilities would shake our slumber. Importance of communication will then be fully realised. So, I will deal with both aspect of communication- good speaking and good listening.

What should one do to become an excellent Communicator?

First of all it is necessary to have strong content. Content is the king. Effective communications take this into account more than any other aspect of management or even life. Content means domain knowledge. You can’t fool people with shallow thoughts. Much less you can impress them. Lot of hard work goes into acquiring knowledge. The biggest problem is seen when you have worthwhile knowledge but you can’t use into your advantage due to lack of effective speech. Your expression remains impaired. People would barely know that you are a storehouse of useful information.

Then what should you do? Become a good speaker. Practice the art and science of speaking clearly, confidently and convincingly.

How do you speak clearly? You must understand that speech in the result of decision to communicate. You must also understand what goes into making voice and the speech. The process in simple words is as follows. First of all ‘thinking’ clarifies the idea you want to project to the listener or a group of listeners. Then brain sends a signal to the lungs and some breath is released. Breath strikes the vocal cord to produce sound. But the words are created by the speech organs. So in order to speak clearly, think clearly. Cultivate habit of deep breathing. It enables to have sufficient breath to support strength of your voice. This will also enable you to speak longer sentence without breathing in between. The flow of speech will enable ideas to flow smoothly.

Listening intently is equally important for good communication 

Communication does not mean only effective speaking. In fact, it is the beginning point. But even more important is active listening. Active listening will bring about the results that you are looking for. You communicate with someone or a group of listeners with an objective. How can you influence others? By listening to them actively or with your speech. How do you find whether you are a good listener or not? I give below a checklist which is self- explanatory.

You must always use this checklist to prepare for any important meeting particularly when you have to speak to an audience!

1. Don’t think of what you are going to say next when another person is speaking. Just focus on understanding and assimilating what he/she has to say.

2. You must listen with an open mind. Don’t try to relate with your own experience, similar experience. When someone is relating a story in support of his argument, your tendency to evaluate should be given a pause. Never be judgmental, as they say.

3. When you are listening, try to recreate mentally what the other person is saying objectively.

4. Try to see things from the speaker’s point of view. Empathise and be compassionate while listening.

5. Try to uncover the intent of the speaker. All speakers may not be terse. Their verbosity may require a little extra effort on your part to understand the intent. Make this extra effort.

6. Think what results you can produce through listening rather than speaking. If you want to influence people, you will be amazed to observe how listening comes in handy and helpful.

7. Listen a minute longer than it is comfortable. That extra minute will give you extra input. In any case, you are having a dialogue for understanding the other’s point of view.

8. Last but not the least; you must remember that your words of advice will be seen as unwanted noise. Never give an advice unless asked for. If you are not convinced and the solution demands that you must express your views, do that and say we agree to disagree!

Communications pervade our lives in more ways than we know.

Right from the time we get up in the morning, we start communicating. We speak to our people at home. Each word that we speak has some kind of signification. Either we request for help or we do something for others at home.

We receive telephonic calls. Our talk on telephone is either verbose or we are to the point. We efficacy of our words determine to what extent we can influence the people we speak to.

If we word to list all the jobs that we have to do during the day, our productivity will be reflected in the complication of our tasks. Normally one would not relate productivity with our speech or with our communication.

If you are a team leader, you’re expected to motivate your team members to perform certain tasks. Your success as a leader depends on how successful your team members are in their performance.

If you are working for someone, your performance will depend on how best you can assimilate the instruction. Evidently you may need some clarification on the job assign to you this will also require you to communicate.

Effective communication has certain prerequisites. These are:

1. Language: you must have adequate knowledge of the language. These include grammar a reasonable vocabulary and ability to make perfect sentences to express exactly what you want to convey.

2. Body language: If you are talking in person your body language plays an important role in your interaction.

3. If you are talking on the telephone the clarity of your speech and be efficacy of expression will determine your effectiveness.

4.  I f you are sending a written communication making some request, again the result will depend on the effectiveness of your letter or Email.

5. If you’re communicating with a group of friends through social media, the success of your task will depend on the words that you use while communicating.

6. If you are making a presentation to a group of people, your objective will be archive partially or holy depending on your performance during the communication.

7. If you are a teacher and teach the students. The knowledge that your students may acquire depending on how effective you are in your expression.

8. If you are an advocate you will be able to convince the judge about you clients in a since provided you use the language effectively. Otherwise even your solid evidence can sometimes be our looked.

9. As a journalist you are supposed to report the news as it may happen. You are not expected to include your opinion in your report. But if you don’t have adequate control over your written or spoken language, you will not be able to remain objective.

10. There is no scope for any letup or fault by the General or the officer who is leading an operation.

What has been said above, when assimilated, will empower you to always use the ‘Double Edged Sword’ of Communications to make you a winner.

Thanking for reading,

4 Essential elements of disaster reporting on TV

The recent earthquake in Nepal has case extensive damage in the Himalayan country. Thousands of lives have been lost. Many children have become orphans the damage to the infrastructure is incalculable. In the circumstances India played its role to help Nepal, a nation in peril.
nepal earthquake
Sadly our television media reached Kathmandu and other places to cover the disaster. I said sadly, because instead of providing information to evoke sympathy that would motivate people to help; our TV jokers engaged themselves in extracting TRPs. Disaster is not to be treated thus. It is inhuman to ask a person who has lost his near ones ‘How do you feel?’. These TV reporters consider themselves as belonging to a special privileged class. Unfortunately they do not even know the basics of reporting.
nepal-earthquake-World-Vision.org_
The 4 essential elements of disaster reporting on TV according to me are as under:

  1. Language and tone of voice must be serious and somber. However we found that these Johnnies were taking pride in their speech. At times they were energetically emphasizing how their channel was the first to display the disaster.
  2. There should be no unnecessary details, no sensational images to hook the audience. It is an accepted norm of disaster reporting not to show details which can evoke uncontrollable emotions. However, TV reporters were taking pride in bringing all the details for the information of the viewers. Evidently it appeared that reporter was engaged in a task most dear to him. And the task was to hook the audience. It was shameful indeed.
  3. No dramatization whatsoever of tragedies. Unfortunately some of the reporters of private channels devoted themselves to dramatizing the disaster. Their voice modulation and facial expressions depicted as though they were shooting a serial. They thought they were performing their job nicely. They disregarded the suffering of people around and their feelings.
  4. Never ask silly questions to people in grief: That is the attitude expected of everyone; more so of the media reporters. However totally disregarding the same – some channel reporters were even interviewing the people in grief. A mother who lost her son was3. No dramatization disaster is shameful indeed.

It appears television in our country has mushroomed very fast and the medium is often a abused rather than used. Our government should direct that only official Doordarshan or All India Radio should cover and provide all necessary information to news agencies and TV channels.

Men, Matters & Media

Men, Matters & Media
Whenever I go to bed early say at 10.30 pm or so, I get up between 3 to 4 am. Total peace prevails at that time. It is a wonderful time to brood or to write my Blog. After I finish writing, either I reach my computer or watch television – mostly The News. Last night, I watched the T.V. News which had been already telecasted during the day. The most important stories which were being repeated. But it suits me as I do not watch TV otherwise at all.
The fist channel I switched on was covering Sanjay Dutt’s journey from his house to the court to surrender. There was a huge caravan of cars led by the police van for security. I wasn’t really interested, so I switched to another channel. The same story was going on there as well, covered by a different cameraman. I then changed to another news channel. Same story there too. I wanted to skip this story. So, I kept switching different channels. But there was no way; I could escape from the Caravan. I switched off the TV and started to think about the situation.
During the day, I had known that the ongoing agitation of the traders against LBT (a proposed tax in lieu of Octroi) had turned awry. There was lathi charge by the police. Many men were hurt. The ‘Jail Bharo Andolan’ is carried out by these traders. Due to the agitation lakhs of Mumbaikars are affected. But this news found no space. Such an important matter was considered as trivial when compared to the mighty Caravan proceeding to the court!
I was left asking myself – what is happening in our society? Where are we heading? What does the future hold for us?

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