Befooling people in the age of social media is losing one’s own credibility. Social media is a platform where an ordinary man can express himself/herself without spending any money or without using any influence. One doesn’t have to depend on anyone in power to use the media. Because, no power is controlling it. Should the owners of any popular site decide to exercise any control or should they try to create some kind of influence on any issue, this is bound to be construed as personal agenda. Personal Agenda is against the spirit of Social Media.
SSSocial media is fast growing only because it is free and fair. Regarding freedom, I reiterate that if there were no freedom of expression, Social Media would never have achieved the popularity it has gained in such a short time. Another very important factor in its favour is that it is participative. Anyone can start a discussion, contribute to the existing one; start a group or join one already there. Besides, it is not just confined to exchange of views or ideas. We can share pictures, movies, audio/video files etc. Undoubtedly, Social Media encourages to be social, to be creative and effective. It is a boon in this Brave New World.
Earlier, Television gained its popularity because of the ease of entertainment without the arduous task of going out to the theatre one can watch a programme news or even a movie: all sitting in the comfort of your home. But it took quite some time. Where television swayed the mind of people, lots of program producer emerged. Training institutes for training programme producers also came into being. The channel owners provided
the infrastructure and producers created such programmes as would engage the audience. Producers who applied their mind and understood the audience likes and dislikes could make such serials which continued for years. But there is a rub. Some people did find that these serials offer no value and were a ploy to engage them. The TV was termed an idiot for which I consider it is. More on this some other time.
But so far as Social Media is concerned, it is also engagement, but it is of a different kind. Here each person becomes a participant if he/she desires to be one. There are always group of people who share their views. There are people who have comments to offer. And as said above, it is not limited to discussions. Sharing of pictures, videos, knowledge on different subjects are both engaging and entertaining. It is for each one of us to make full use of this unique Free Gift.
Leveraging social media
Social media offers to great opportunity to widen your exposure. If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you’re missing out on some great opportunities to benefit from social media in other marketing channels and efforts. Here are 8 great ways to start extending the power of social media beyond their individual websites. While you may do whatever it takes to increase traffic on your webside, your presence in the social media can accelerate the person.
1. Social Follow Buttons on website will enhance its credibility: The first thing you’ll need to do maximize your social media presence is increase your reach. A bigger reach means a better opportunity to spread your content and reach more potential customers. While there are a number of ways to do this, one great resource at your disposal is your own website. Whatever may be your objective for the website, keep in mind your followers, friends and connections while creating, your content.
2. You can also add Social Sharing Buttons: Another great way to use your website to help leverage the power of social media and extend the reach of your content is to use social media sharing buttons. These buttons will allow website visitors and those consuming your content to easily share it with their individual networks, enabling you to reach people who may not have heard of you or your awesome content yet. Don’t hesitate to ask them to share your call for action will surely bring good results.
3. Your Existing Customer base can trigger expansion: Your business’ current customers can have some serious leverage, helping to endorse your products/services and content, thus extending your reach. Make sure the customers you have are following you in social media so they can share content and help you generate new leads and customers. Use referral mode as your secret strategy encourages your customers to refer to you their friends.
4. Social Media Intelligence is a great source for proper prospecting: Social media can still be a useful tool even after leads are passed off to the sales team. Empower your salespeople to use social media and social media intelligence as part of their processes as well. Teach them how to identify valuable information and social cues from their leads that will aid the sales process, and help them understand how they could use this information to help them engage with leads and close sales more efficiently. Motivate your people to be active on the relevant media and contribute their effects on this platform for the common cause sales.
Thanks for reading.